Today, many digital marketing professionals consider online marketing to be a philosophy, and believe that ‘digital’ offers a new perspective on different digital marketing strategies that are presently being used. Below are some of their digital philosophy-related  Read More →

We should stop thinking of SEO and SMO as digital marketing techniques to drive more traffic to a website, and begin thinking of them as research. Here are some examples: The key phrase ‘chocolate covered cherries’ has the highest search volume around Christmastime, while the term ‘chocolate... 

Sometime earlier this year, we had written an article about how call-tracking can help digital marketing professionals measure the offline response to their online marketing strategy. Today, leading digital marketing blogs and research agencies are publishing articles on how call-through  Read More →

Before developing any search marketing strategies to be used in digital marketing campaigns, it is important to first carry out elaborate research into the field. This will help you to acquire a better understanding of the landscape and the environment in which you work. As any digital marketing agency... 

The task of creating an optimisation based culture can be very difficult. When having to implement any sort of data-driven metric, digital marketing professionals often come across the hurdle of an ‘irrational exuberance bubble’. This means that in the beginning, it may seem easy to make big changes.... 

Real-time bidding is a new method of buying display ad inventory. In fact, various digital marketing pundits have said that advertisers are expected to benefit more from a display environment in which real-time bidding is enabled. To support this hypothesis, they presented an interesting digital marketing... 

If a digital marketing expert is asked to describe a successful search engine optimization strategy in brief, most would say that it is important to create unique content and high quality links, to specific landing pages. On being questioned further, most digital marketing specialists would talk about... 

There was an advanced search carried out by online research company, comScore to figure out which difference between gender using web and their frequency of usage; their findings that Women are dominating Men in digital marketing usage, actually made headings. There is an increase socializing trend found...