Digital marketing is basically a collection of online tasks, which are performed to promote the products and services of a company on the Internet. It is also known by various other terms, such as Internet marketing, web marketing, online  Read More →

Sometimes, company management can make changes in digital marketing leadership. If you find yourself in the middle of such a change, here are a few tips to help you gain the most out of the situation: • Brief the new leadership: Get ready to give the new digital marketing leadership a short brief about... 

Insights from non-marketing departments of a client’s company may sometimes be very useful to digital marketing specialists, who are working to improve the effectiveness of the company’s digital marketing strategy. This especially includes insights from those departments that do not have direct communications... 

Google Plus may have a much smaller base of users than Facebook, however this does not mean that one should disregard it as a digital marketing channel. Compared to Facebook’s estimated 800 million users, Google Plus only has 40 million users. However, as  Read More →

Americans are known for their obsession over cars, with numerous new models being launched each year. This obsession has resulted in the development of numerous auto maintenance chains that strongly compete for business. Two of the leading  Read More →

The curation of a great museum is defined not only by what is inside, but also by what has been left out. Similarly, a solution should be simple, nothing more. Anything that gets 80 percent of the work done with 20 percent of the effort is a good solution.  Read More →

Digital marketing professionals are known to spend immense resources, energy and time, for keeping their digital marketing strategy optimised. This optimisation helps them achieve several business goals such as, increased traffic, higher user engagement and more conversions. If a  Read More →

In November 2011, Google announced the launch of ‘Google+ brand pages’, a digital marketing channel, which is similar in function to Facebook’s business pages. This left many marketers wondering if they should begin using Google’s new product to enhance their digital marketing strategies on Facebook... 

Today, many dotcom companies are running television commercials on the major networks, to attract more Internet users towards their products/services. A few research companies are involved in conducting digital marketing research into the effectiveness of these ads, one of which is Ace Metrix.  Read More →

Many digital marketing clients often wonder if social media marketing can significantly drive more business their way, or is it just an over hyped digital marketing channel that has a minimal impact on sales? Even though it may seem a bit strange, given a few recent digital  Read More →