There is an old saying that you catch more flies with honey than with vinegar. Of course, this saying has a hidden lesson, which means that you can achieve more success if you are kind and honest in your dealings with others, than if you are ill-mannered. Sadly, most people in the digital  Read More →

In the holiday season, most retailers offer huge digital marketing discounts and free shipping. While this means a high top-line, it also means extremely thin profit margins. Such continuous reward schedules may attract customers during the last quarter of the year, but usually  Read More →

Audiences like to read information presented in creative ways. Hence, it is important for digital marketing professionals to create unique content, which will be both enjoyable and useful to the target audience. Some types of content that most viewers find engaging  Read More →

While Google is the number one choice for most people who are searching for information, digital marketing experts wonder if it will continue to be the consumers’ A1 choice for shopping. Here are some things to think  Read More →

According to various digital marketing sources, Yahoo, Google, and AOL will be increasing their investments in original video content. The main reasons for this are the increasing consumer demand for short-form series, and the fervent interest of digital marketing advertisers in premium pre-roll ad  Read More →

Digital marketing professionals should think of mobile marketing as a channel for serving customers anytime-anyplace, rather than as a means to spam mobile phone users 24/7. Just because customers carry their smartphones with them all the time, does  Read More →

We’ve seen it happen often. A new digital marketing consultant is hired by the company, and the first thing they do is criticise the digital marketing programme currently being run by the company. In many cases, this criticism is brutal, and quite unwarranted. It is usually followed by extreme  Read More →

In November 2011, Google made an announcement that the ‘ratings and reviews’ portion of its Google Places product had changed. The main objective of making these changes was to collect more Google-specific ratings and  Read More →

Most of the big brands that have invested a huge amount of funds in digital marketing, love Google’s reach in display. Presently, the display ad network of Google encompasses more than a million websites, including top-rated video site YouTube. According to various digital  Read More →

Over the past few months, the digital marketing arena has witnessed a range of moves and countermoves, which point to a change in strategies of the leading digital marketing channels (like Google, Facebook and Groupon). Surprisingly, most of the news coming in from these companies seems to be focussed...