A character or spokesperson associated with a brand can give it emotions, and bring the brand to life. It also ensures that the targeted audience feels connected to the brand, and that the brand is easily recognisable. However, these same brand characters can create problems  Read More →

People in the digital marketing field spend massive amounts of time, energy and funds on optimising digital marketing campaigns. The main business goals for such optimisation are higher traffic, better engagement and additional conversions. However, in  Read More →

Brand characters, such as the Pillsbury Doughboy or KFC’s Colonel Sanders, have been used on packages, television commercials, print ads and signboards, for ages. They strike an emotional chord with prospective customers, and provide instant brand  Read More →

Imagine that you are at a client workshop, with colleagues from different departments (marketing, IT, finance etc). Everyone begins aligning into groups, and sorting out their cards. However, after the workshop, while in the hallway drinking a cup of coffee, an IT guy casually whispers, “Well, we are... 

Many digital marketing professionals hired by leading national brands are often found making statements such as “us people in the digital marketing business only get rewarded for online sales, so we do not bother much about phone calls”. This comes as a surprise to top digital  Read More →

As the year 2011 draws to a close, it is time we took another look at a crucial question often posed by digital marketing professionals, namely, what should be the digital marketing components of an efficient online marketing campaign?  Read More →

Steve Jobs will always be remembered for transforming simple geographical coordinates into popular applications that can help one with a variety of tasks, such as tracking ones jogging progress. Indeed, the iconic iPhone of Apple gave users hundreds of reasons for purchasing the phone. The popularity... 

With the growing importance of digital marketing, many marketing professionals are faced with the task of convincing finance to permit them to shift more money into online marketing activities. Finance, on the other hand, is more concerned about  Read More →

Over the last few months, many digital marketing specialists have been trying to rationalise how Google’s new Google Plus product would pose a threat to Facebook. Google Plus is believed to have experienced considerable success, with more than 25 million profiles being created before it went to beta,... 

Over the past few months, the digital marketing sphere has undergone a geo-social revolution, which has been led by social networking and social deal websites. Some of the leading social media websites leading this revolution are Facebook, Twitter and LinkedIn, while the top social deal sites are Foursquare,...