Imagine that you are at a client workshop, with colleagues from different departments (marketing, IT, finance etc). Everyone begins aligning into groups, and sorting out their cards. However, after the workshop, while in the hallway drinking a cup of coffee, an IT guy casually whispers, “Well, we are... 

Today, many digital marketing professionals consider online marketing to be a philosophy, and believe that ‘digital’ offers a new perspective on different digital marketing strategies that are presently being used. Below are some of their digital philosophy-related  Read More →

According to various digital marketing sources, Yahoo, Google, and AOL will be increasing their investments in original video content. The main reasons for this are the increasing consumer demand for short-form series, and the fervent interest of digital marketing advertisers in premium pre-roll ad  Read More →

We should stop thinking of SEO and SMO as digital marketing techniques to drive more traffic to a website, and begin thinking of them as research. Here are some examples: The key phrase ‘chocolate covered cherries’ has the highest search volume around Christmastime, while the term ‘chocolate... 

Digital marketing professionals should think of mobile marketing as a channel for serving customers anytime-anyplace, rather than as a means to spam mobile phone users 24/7. Just because customers carry their smartphones with them all the time, does  Read More →

We’ve seen it happen often. A new digital marketing consultant is hired by the company, and the first thing they do is criticise the digital marketing programme currently being run by the company. In many cases, this criticism is brutal, and quite unwarranted. It is usually followed by extreme  Read More →

In November 2011, Google made an announcement that the ‘ratings and reviews’ portion of its Google Places product had changed. The main objective of making these changes was to collect more Google-specific ratings and  Read More →

Most of the big brands that have invested a huge amount of funds in digital marketing, love Google’s reach in display. Presently, the display ad network of Google encompasses more than a million websites, including top-rated video site YouTube. According to various digital  Read More →

Over the past few months, the digital marketing arena has witnessed a range of moves and countermoves, which point to a change in strategies of the leading digital marketing channels (like Google, Facebook and Groupon). Surprisingly, most of the news coming in from these companies seems to be focussed... 

The large community of potential customers on Facebook could be a great business resource, which digital marketing experts need to tap into. Having a massive count of 800 million users, fifty percent of whom log-on to the website daily, Facebook presents a lucrative platform for increasing your  Read More →