Digital marketing professionals are known to spend immense resources, energy and time, for keeping their digital marketing strategy optimised. This optimisation helps them achieve several business goals such as, increased traffic, higher user engagement and more conversions. If a  Read More →

In November 2011, Google announced the launch of ‘Google+ brand pages’, a digital marketing channel, which is similar in function to Facebook’s business pages. This left many marketers wondering if they should begin using Google’s new product to enhance their digital marketing strategies on Facebook... 

Today, many dotcom companies are running television commercials on the major networks, to attract more Internet users towards their products/services. A few research companies are involved in conducting digital marketing research into the effectiveness of these ads, one of which is Ace Metrix.  Read More →

With the growing importance of digital marketing, many marketing professionals are faced with the task of convincing finance to permit them to shift more money into online marketing activities. Finance, on the other hand, is more concerned about  Read More →

Many digital marketing clients often wonder if social media marketing can significantly drive more business their way, or is it just an over hyped digital marketing channel that has a minimal impact on sales? Even though it may seem a bit strange, given a few recent digital  Read More →

Over the last few months, many digital marketing specialists have been trying to rationalise how Google’s new Google Plus product would pose a threat to Facebook. Google Plus is believed to have experienced considerable success, with more than 25 million profiles being created before it went to beta,... 

Today, digital has become a philosophy. Well, what does this mean? Traditionally, digital marketing was defined as marketing through the online channel, using online marketing strategies. This seemed Ok, but as marketing professionals began differentiating it from contemporary marketing tactics, it began... 

Many digital marketing analysts have often wondered what would happen as more Internet users begin to make a habit of sharing information over social networking websites. While e-mail communications allowed sharing of info among two or a few people, social media communications  Read More →

One of the main ways how digital marketing unifies different types of advertising, over various mediums, is its ability to uncover relative ROI or efficiency. In the past, it was tough to compare the effectiveness of different marketing channels with each other,  Read More →

Compared to traditional marketing channels that concentrate on sending carefully crafted messages to almost everyone out there, digital marketing focuses on attracting niche customers, within narrower demographics. The main metrics  Read More →