Before developing any search marketing strategies to be used in digital marketing campaigns, it is important to first carry out elaborate research into the field. This will help you to acquire a better understanding of the landscape and the environment in which you work. As any digital marketing agency... 

Today, search marketing is developing into an industry by itself, generating more than $35 billion in revenue worldwide. The main reason why so many people are using search marketing in their digital marketing strategy is because it actually works to bring in new customers. The main benefit of search... 

Nearly every person who is computer literate today is registered in at least one social media site. The number of such sites keeps growing every day and they form an efficient way to keep in touch with the people in our lives conveniently and at little cost. The social media sites such as Facebook and... 

Today, consumers are more informed than they were decades ago. Modern buyers are less likely to believe the claims of a company, regarding a product or service. Being Internet savvy, they would rather conduct online research before making a purchase decision. Also, TV commercials or newspaper ads may... 

The term ‘integrated marketing’ is used in digital marketing circles to loosely describe various actions such as displaying a URL in a television commercial or printing a QR code in a magazine ad. However, it is very difficult to find ‘real’ integrated marketing even with savvy digital marketing... 

Today, most digital marketing professionals cannot imagine a world without Adwords, social networks, search engines, website analytics and other digital marketing tools.  While marketing dinosaurs have always learnt to adapt to new developments, the world of digital marketing has seen a change in many... 

The popularity of Facebook contests has resulted in many brands getting digital marketing specialists to create engaging contests on Facebook, which are designed to garner maximum participation. Most of these contests ask users to ‘like’ the page of a brand to enter and win various freebies.  While... 

If you sign-in to your Facebook account, you will notice that digital marketing contests are being held around every corner. According to a digital marketing study by Forrester, by 2014 most companies will be spending more funds on social media than on email and mobile phones. However, these amounts...