A SnapTag is a code which is similar to a QR code, but delivers more information in the form of videos, photos, ringtones and so on. Unlike QR codes which usually consist of small black and white squares, SnapTags can be in full-colour and incorporate a small logo displayed within a ring.  Read More →

Over the last few months, many digital marketing professionals have been proclaiming that SEO is dead, because of the growing popularity of SMO. One thing they seem to have forgotten here is that people also run internal searches on social networking websites like Facebook. While these marketers have... 

Today, content curation has become an important digital marketing activity. As this task can be difficult, here are some tips for digital marketing professionals who wish to succeed at content curation: Individuals matter: The main objective of content curation is to build up a strong community... 

According to various digital marketing statistics, the ad spends on location-based mobile advertisements are expected to increase four-fold in 2015. In fact, location-based mobile ads have been predicted to eventually account for more than 70 percent of total mobile ad spends, over the next five years. A... 

The task of creating an optimisation based culture can be very difficult. When having to implement any sort of data-driven metric, digital marketing professionals often come across the hurdle of an ‘irrational exuberance bubble’. This means that in the beginning, it may seem easy to make big changes.... 

Digital marketing specialists should always aim to give each Twitter follower their 15 seconds of fame. Twitter is less about the brand you are promoting, and more about creating a community of potential customers whom you can keep engaged. The foundation of this micro-blogging service is interaction.... 

Many digital marketing professionals sometimes make easy-to-avoid mistakes that can affect the performance of their digital marketing campaign. Below are some of the most common ones, which we have noticed over the years: Failure to place tracking tags: The data collected from properly placed tags... 

Digital marketing experts usually spend a lot of time trying to get good results for their clients. However, sometimes they may trip over small things. This may delay the launch of their campaign or result in their campaign not performing as optimally as expected. Below are some common digital marketing... 

Sometimes, when a company undergoes a change in leadership, it may hire a new digital marketing consultant. The first thing usually done by such consultants is to criticise the existing digital marketing strategy, sometimes without any reason or analysis. The next thing done is to change the strategy,... 

Google is becoming more social, everyday. In 2010, Google acquired more than 18 social networking websites, such as Like.com, Slide.com, and Jambool. They are also currently developing their own social media platform ‘Google Plus’.  Read More →