In February 2010, Google announced that it was planning to run an SEO clinic in the Nordic regions. An SEO clinic is a test during which a website is analysed for its SEO efficiency, before feedback is provided on how it could improve. Anyone with a Google Webmaster Tools account could submit their website... 

It can be difficult to spend less on digital marketing, while still being just as productive. However, if a brand follows the right digital marketing strategy, it is quite possible for them to do so. The process of competing for top search engine spots for popular key phrases can be very tough. All companies... 

One of the first tasks which digital marketing experts perform for new clients is to verify their listing on Google Places. No matter what industry the company is in, or its size, it is very important for companies to be listed in Google Places, from a digital marketing perspective. This includes babysitting... 

The geographical location of a searcher has always been important for search engines. A few years ago, major search engines like Google and Yahoo began adding geography to their algorithms, to increase the relevancy of results displayed for different digital marketing keywords. Today, the geo-social... 

There are some industries out there which display a big gap between their potential to perform in organic search and their actual performance. One such industry is the pharmaceutical industry.  Here, we are referring to those legitimate pharmaceutical companies, which have set aside significant budgets... 

The iPad is a device that allows users to comfortably curl up, while reading an e-book, watching a movie, playing a game, or browsing the Internet.  The blockbuster popularity of the iPad and iPad2, means that a new method of accessing content is developing, which digital marketing professionals should... 

It is vital for brands to develop intimate relationships with customers, to ensure that they flock to purchase their products, time and time again. But what exactly is ‘intimacy’, and how does it affect digital marketing? One of the best definitions of intimacy can be found in the work of Reis and... 

Sometimes it is easier to start a digital marketing strategy from scratch, than it is to plan and optimise an ongoing programme. Then again, there are very few businesses that have a clean slate, to begin afresh. The number of companies that have not entered the digital marketing field is very few, as... 

With the advent of the Internet, marketing has changed in many ways. Today, marketers cannot imagine a world without search engines, websites, email, social networking and other digital marketing tools. Below are some things that have changed over the last decade: Every business is now ideally expected... 

At a recent digital marketing conference on target marketing, there were the usual speakers who spoke about different aspects of serving ads, data management, campaign analysis and other related topics. However, the topic which most digital marketing professionals were interested in was not about technologies...