In recent years, search marketing has grown to become a vital part of the digital marketing landscape, accounting for more than $35 billion in annual revenue. In fact, search marketing is the largest segment of the digital marketing industry, with more and more brands signing up to include it in their... 

The modern customer is more informed about the products or services they wish to purchase, thanks to the Internet. This makes them less likely to blindly believe the sales talk given out by brands. Most consumers are very Internet savvy, and usually run an online search for reviews about a product, before... 

Psychologists have always being trying to determine what makes people happy. This led to the development of many theories of happiness, such as the theory that people who are passionate about their work are happier.  People who appreciate the small things in life, such as a good conversation, a committed... 

Though location-based service (LBS) applications have only recently emerged, they have experienced tremendous growth. As more and more people begin to adopt location-based services, digital marketing researchers expect to see a change in the online environment, and the development of new innovations.... 

Search giant Google has always been working towards speeding up the search process for Internet users. In 2010, it launched Google Instant, and in June 2011, it launched Google Instant Pages. Having a fast search engine that predicts queries is useful if a searcher is seeking information that can be... 

In mid-June, Google organised an event called the Google Inside Search event, during which they launched a few digital marketing features related to smartphones and desktop search. Events organised by Google generally have a unique resonance, and this event was pretty much the same. The employees in... 

Over the last few years, social media pushed its way into the digital marketing field, and has continued to grow in popularity, as more companies begin to use it for connecting with current and potential customers. In mid-2010, it was estimated that: Facebook had more than 500 million users. There... 

The popularity of social networking has resulted in Google experimenting with its very own social networking project, named ‘Google Plus’. Also referred to by techies as G+ or Google +, this new product is expected to include the best of Facebook and Twitter within its interface. Google Plus is said... 

Some brands have done a great job when it comes to organising various social media communities, which they have created. Take for example, Dell. If you visit Dell.com, you will notice a link, which points to a webpage named ‘Dell Community’. This page has a dashboard pointing you to support forums... 

As SEO becomes more mainstream, marketing managers have begun to ask their digital marketing specialists for a ‘projection of results model’, similar to that for traditional marketing activities. Most digital marketing professionals, on the other hand, have little knowledge about how to create such...