Digital marketing professionals, who constantly obsess about their Google AdWords Quality Scores, may be doing themselves more harm than good. This is particularly true, if this obsession does not consider proper experimental procedure. If you wish to view the full impact of a change in your digital... 

Real-time bidding is a new method of buying display ad inventory. In fact, various digital marketing pundits have said that advertisers are expected to benefit more from a display environment in which real-time bidding is enabled. To support this hypothesis, they presented an interesting digital marketing... 

Leading analysts in the digital marketing world have predicted that by 2012, the PPC search scene will look a lot different than what it is today. They believe that digital marketing ads which are displayed on search engine results pages (SERPs) of the major search engines (Google, Yahoo and Bing), will... 

In December 2010, Google launched the ‘Automated Rules’ function for its AdWords account. It was gradually released to AdWords users all over the world. This digital marketing option is visible on the keyword management interface of a person’s AdWords account. Since it was launched, almost all... 

As smartphones continue to fly off the shelves, it is time for digital marketing specialists to modify their strategy a bit, to include search queries originating from mobile phones. Google has made this task easy, by adding a digital marketing enhancement to its Keyword Tool. This new feature enables... 

Most digital marketing professionals are aware that Google’s rankings are determined by search algorithms, and do their best to outsmart them. Search algorithms are mathematical formulas, which are used to rank web pages, based on certain criteria, each assigned a particular weight. When programmers... 

People who have created a Google Places Page as part of their digital marketing campaigns have often wondered how long it would take for the page to influence the search rankings of their main website. Here, it is important to note that a Places Page is not a silver bullet. Even though you may be getting... 

Over the past few months, the digital marketing sphere has undergone a geo-social revolution, which has been led by social networking and social deal websites. Some of the leading social media websites leading this revolution are Facebook, Twitter and LinkedIn, while the top social deal sites are Foursquare,... 

Way back in the year 2000, five search engines were competing to become the number one search engine on the Internet. Most young digital marketing experts would expect one of them to be Google, but that’s where they are wrong! These five search engines were, in fact, AOL, Excite, Lycos, Microsoft’s... 

Google Instant was launched by Google in September 2010, to help users save time while running a search on Google. In February 2011, Google announced that it had added this functionality to Google Product Search. While, there is no definitive measure of the impact Google Instant has had on digital marketing...