In August 2010, Facebook launched ‘Facebook Places’ in some cities of the United States, like New York. Many eager digital marketing professionals from other cities, who were interested in the new feature, drove down to New York City to try it out. Facebook Places is a check-in application that works... 

Leading brands that conduct activities to market their product, through traditional channels like dealers, franchisees and agents, are missing a big opportunity if they do not try local social media marketing. According to various digital marketing studies, it has been estimated that around 70 percent... 

Google’s $27 billion in annual revenue leaves little doubt about its success as an Internet company. Interestingly, the huge amount of sales through which Google acquired this revenue comes from relatively few advertisers, numbering only about 1.2 to 2 million. There are more than 25 million firms... 

Many digital marketing professionals use Twitter as just another means to send out drab promotional messages to the scores of people who choose to ‘follow’ them. This, however, is making use of just a small portion of what Twitter can do for your business. Rather than being an online bulletin board... 

It can be difficult for digital marketing professionals to measure ROI (return on investment) on marketing expenses for social media campaigns. According to various studies conducted by leading digital marketing research companies, about 50 percent of online marketers currently measure the return on... 

Sometimes, digital marketing specialists need to take a breather from their revenue-generating activities, and try out some digital marketing exercises to keep their customers engaged. It is important for them to keep in mind, that their ‘fans’ and ‘followers’, to which they regularly send out... 

When the mayor of Newark, Mr. Cory Booker, was shown on television with a shovel and Twitter in his hand during the heavy snowfall, post-Christmas, it seemed to be a harbinger of what 2011 will be for social media marketing. Various analysts in the digital marketing industry expect 2011 to be about being... 

The increase in sales of portable devices, like e-readers and iPads, has led to the expansion of content marketing. In fact, an estimate by eMarketer, a leading digital marketing research company, says that Apple sold as many as 8.5 million iPads, while Amazon sold around 8 million Kindles, its highest... 

Have you included mobile marketing in your digital marketing mix? If not, then you are missing a great chance to attract new customers. According to a digital marketing study conducted by Forrester Research, more than three-fourths of marketing professionals surveyed, plan to conduct mobile marketing... 

Depending on how a digital marketing ad is created, there is a big difference between those that ‘scream’ for attention, and those that give customers clear information about how they can purchase a particular product. For example, if the interface/design of a website makes it difficult for customers...