One of the hugely successful brands on Facebook is fashion designer Diane Von Furstenberg’s clothing line ‘DVF’. Over the last few years, the digital marketing activities conducted by the brand have garnered a solid 100,000 Facebook fans and 182,000 Twitter followers. This huge army of potential... 

If you are a digital marketing professional looking to increase the engagement ratio of your Facebook business page, then here are some tips for you. According to a survey recently conducted by a leading digital marketing research agency, it has been discovered that the length of a post has a lot to... 

The features of location-based services (LBS) enable digital marketing professionals to perform many functions such as spreading awareness about their products/services, distributing deals, increasing traffic, and providing statistics to measure performance. Before you begin using location-based services... 

It is important for digital marketing professionals to avoid the broken clock syndrome. The environment in which you operate is in a continuous state of flux. Your targeted audience, their needs, your competitors, their marketing strategies, and technologies are all continuously changing. In such a situation,... 

‘Location’ is the latest buzzword in the digital marketing arena. The phrase ‘location’ is being used repeatedly in digital marketing articles, as well as in presentations and seminars. In fact, we can hazard a guess that you may have read at least one article with the corny phrase “Location,... 

The importance of cross-media marketing cannot be underestimated, especially after looking at the television commercials run during this year’s Super Bowl, in the United States. Most advertisers running promotions during the Super Bowl add a web URL at the end of their commercials, to connect traditional... 

Though lots of people are scrambling to buy social media optimisation packages, some digital marketing experts feel that conducting marketing activities over social networks, has little or no return on investment. They believe that online information propounding the benefits of social media optimisation... 

In April 2011, Google launched a new feature called the ‘+1 Button’. Just as the ‘Like’ button on Facebook allows users to display their preference for something; the ‘+1 Button’ on Google search will allow Google users to recommend a particular digital marketing ad to others. According to... 

In August 2010, Yahoo started streaming free video highlights of English Premier League soccer matches to viewers in the United Kingdom. Yahoo is said to have acquired the rights to stream the highlights of the English Premier League in April 2010. These video streams were initially sponsored by major... 

The Interactive Advertising Bureau (IAB) is a worldwide non-profit group of digital marketing and interactive advertising companies. In October 2010, they came out with a digital marketing report (their biannual ad expenditure survey), which stated that the spending on Internet display advertising in...