In October, 2010, a digital marketing workshop on ‘getting more out of search’ was held in Boston. It concentrated on discovering new methods to get more value out of SEO campaigns. During this workshop, digital marketing professionals approached the measurement of data from new angles, to learn... 

The question ‘what is SEO?’ has been discussed for decades, on thousands of articles on various digital marketing websites, blogs and forums. This is because most digital marketing experts have different ideas about what SEO should or should not comprise. As Google develops new features like Google... 

In January 2010, a small start-up company approached a digital marketing firm for their SEO services, to improve the amount of traffic to their corporate website, and generate leads for their business. The experts at the digital marketing firm had an honest discussion with the client, where they talked... 

When digital marketing professionals speak with prospective clients about online advertising, most entrepreneurs will ask if ‘search engine optimization is right for their business?’ Most digital marketing professionals would be tempted to answer in the affirmative, telling them that it is the best... 

If a digital marketing expert is asked to describe a successful search engine optimization strategy in brief, most would say that it is important to create unique content and high quality links, to specific landing pages. On being questioned further, most digital marketing specialists would talk about... 

In September 2010, Google launched Google Instant. While some digital marketing specialists were spooked by the ability of the product to predict search queries, others were simply amazed. According to Google, Instant is expected to save about two to five seconds of time per search. Though this seems... 

Today, social media marketing campaigns have become a compulsory activity for people engaged in digital marketing. The massive number of users joining social networking websites like Facebook, Twitter and LinkedIn, has created an attractive avenue through which prospective customers can be pursued. However,... 

In the beginning of 2011, eMarketer, a leading digital marketing agency, forecasted that Twitter would generate revenues of a little over $150 million in 2011 and $250 million in 2012. Do you think that this target is realistic? We believe that it could be, depending on the facts mentioned below: ‘Promoted’... 

Everybody likes to find a great deal, however, it is not always possible to hit upon a good bargain whenever you need one urgently. If you are looking to have lunch in a particular area, it would help if you could view a list of special offers available at nearby restaurants. On the other hand, if you... 

While there are no fixed parameters for defining a perfect digital marketing strategy, it is helpful to have a list of questions that can be used to stimulate thinking, and weigh up proposed approaches. Prepare A Strategy Begin with a concise brief with information about company objectives, targeted...