If your inbox is stuffed with digital marketing messages promoting a variety of deals, then you are not alone. These deals include emails from familiar companies whom you regularly buy from, as well as from deal aggregators. Deals from known retailers are usually specific. These retailers are well aware... 

Some digital marketing professionals feel that the only way to make social media videos viral is to create content that is funny or sporty. This is not quite true. Digital marketing specialists who have been creating viral media know that the process can be a daunting task. The content they create should... 

Analysts expect Google to be a strong market leader, no matter what developments are seen in online display, during the coming year. After completing intensive research, development, mergers and acquisitions over the last three years, Google now owns large sections of real estate in the digital marketing... 

Though you may find plenty of useful tips about search engine optimization on marketing websites and blogs, not many are related to the work done by digital marketing professionals. These articles usually stress on optimizing page code, building links or keyword usage, which marketers may not find very... 

In the digital marketing arena, people often wonder how app marketing for mobile devices measures up against traditional search engine marketing. This post aims to compare the basic features of the two. Implementation Time: Creating an ad for search engines does not take much time. Using a platform... 

Google Instant is a new feature of Google Search that displays search results as you type in a range of keywords. According to Google, it is a quicker and more efficient way of browsing through the Internet. Together with Google Suggest that recommends a set of related terms as you type, Google Instant... 

Over the past few years, digital marketing through mobile phones has seen exponential growth. As millions of people begin owning smartphones and tablets, and the user experience develops, the potential of mobile marketing is expected to increase further. Companies, digital marketing professionals and... 

Many companies include Twitter within their social media digital marketing strategies. Smaller businesses use it to build contacts, find contracts and make sales. Big brand names utilise it akin to a miniature blog in order to enhance reputation and raise awareness. Regardless of the goal everyone has... 

Google is one of the most successful Internet companies, earning over $27 billion in revenue. The majority of these sales come from digital marketing advertisers, numbering around two million. As AdWords is quite complex to use, Google decided to build a simpler product, to capture the interest of more... 

A few years ago when avenues opened for paid advertisements on social media networks, many digital marketing agencies and companies tested it, only to fail miserably. This was because, at that time, we were using the wrong standards to measure performance. These trials showed us that users were too busy...