Digital marketing is basically a collection of online tasks, which are performed to promote the products and services of a company on the Internet. It is also known by various other terms, such as Internet marketing, web marketing, online  Read More →

Sometimes, company management can make changes in digital marketing leadership. If you find yourself in the middle of such a change, here are a few tips to help you gain the most out of the situation: • Brief the new leadership: Get ready to give the new digital marketing leadership a short brief about the current digital marketing strategy being  Read More →

There is an old saying that you catch more flies with honey than with vinegar. Of course, this saying has a hidden lesson, which means that you can achieve more success if you are kind and honest in your dealings with others, than if you are ill-mannered. Sadly, most people in the digital  Read More →

In the holiday season, most retailers offer huge digital marketing discounts and free shipping. While this means a high top-line, it also means extremely thin profit margins. Such continuous reward schedules may attract customers during the last quarter of the year, but usually  Read More →

A character or spokesperson associated with a brand can give it emotions, and bring the brand to life. It also ensures that the targeted audience feels connected to the brand, and that the brand is easily recognisable. However, these same brand characters can create problems  Read More →

Audiences like to read information presented in creative ways. Hence, it is important for digital marketing professionals to create unique content, which will be both enjoyable and useful to the target audience. Some types of content that most viewers find engaging  Read More →

People in the digital marketing field spend massive amounts of time, energy and funds on optimising digital marketing campaigns. The main business goals for such optimisation are higher traffic, better engagement and additional conversions. However, in  Read More →

Brand characters, such as the Pillsbury Doughboy or KFC’s Colonel Sanders, have been used on packages, television commercials, print ads and signboards, for ages. They strike an emotional chord with prospective customers, and provide instant brand  Read More →

While Google is the number one choice for most people who are searching for information, digital marketing experts wonder if it will continue to be the consumers’ A1 choice for shopping. Here are some things to think  Read More →

Imagine that you are at a client workshop, with colleagues from different departments (marketing, IT, finance etc). Everyone begins aligning into groups, and sorting out their cards. However, after the workshop, while in the hallway drinking a cup of coffee, an IT guy casually whispers, “Well, we are perfectly aligned, except for the area about what the marketing guys want  Read More →