Best Digital Marketing Features of Google Webmaster Tools

Over the years it has become apparent that Google is interested in just one thing: to do what is best for the searcher. Google's continued focus on enhancing the experience of the searcher is the main reason why it continues to dominate the digital marketing landscape. Its Google Webmaster Tools not only serves as a useful SEO guide for website owners, but also helps Google clean up spam from the Internet.

Three of the most useful digital marketing features of Google Webmaster Tools are:

. Incoming links to your site: It can be useful to get information about which sites are linking to your website and why. Most digital marketing professionals will learn that a large majority of incoming links are linked to their home page, which is why their home page usually ranks higher than other pages for targeted digital marketing keywords. The links displayed by Google Webmaster tools include only those links that Google has already indexed.

. Additionally, this feature also enables you to view the anchor text of each incoming link. If you wish to get a good rank for a particular digital marketing keyword, it is vital to have links containing those keywords in the anchor text. It is not necessary that the keywords be an exact match. In fact, it would be more useful to have multiple variations of your targeted keywords in the anchor text of incoming links.

. Crawl errors: The 'crawl errors' feature allows you to locate broken links within your website, as well as broken links to your website from other sites (404 errors). These links should be corrected promptly to improve usability, as well as to ensure that the credibility of your website does not suffer. For incoming links that lead to a 'page not found' error, you could place a 301 redirect on the non-existent URL to redirect it to another page that currently exists.

. Site performance: Recent reports by digital marketing research agencies have said that Google might be factoring page load times into its search algorithm. People want fast-loading websites and so does Google. The 'site performance' feature of Google Webmaster Tools not only shows you which digital marketing pages have page loading problems, but also gives you tips on how these problems can be solved.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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