• Digital Marketing
  Affiliate Marketing Display Marketing Paid Search Management Search Engine Optimisation Search Feed Management Social Media Optimisation Web Copywriting
• Digital Consultancy
  Analytics Online Brand Management Conversion & Usability Digital Strategy SEO Consultancy Training & Recruitment
• Digital Applications
  Web Applications Facebook Applications iPhone Applications
• Technology
• Online Videos
• Other Digital Services
  E-marketing

    Home > News > Basic lessons in Mobile Marketing

1^th Nov 2011 | Author: Maria Appleton

Basic lessons in Mobile Marketing

Mobile marketing is gradually taking over the center stage in digital marketing and any reliable digital marketing consultancy worth its salt will be quick to point out the many potential advantages that it holds. Studies indicate that the number of people who use mobile phones throughout the world is almost four times as large as the ones that use the internet on other devices. This means that a successful digital marketing campaign carried out by use of mobile marketing is likely to reach four times as many people as it would if it were carried out over the internet alone. Recent acquisitions and deals by major technology giants such as Google geared towards mobile digital marketing are indicators that this is one field that is set for even greater expansion.

Advantages of mobile marketing

There are a number of ways through which successful mobile marketing can be carried out in most parts of the world. These means include;

• Text Messages- this involves sending of short texts to the mobile phone users through Short Messaging Service (SMS). It is correct to assume that all mobile phones support text messaging. A good digital marketing agency would recommend the use of text messages in the digital marketing campaign mostly because of the low costs involved in getting the service, as well as due to the fact that even the most basic of the mobile phones produced today support text messaging.

• Multimedia messaging- this is also referred to as MMS and is an improvement over the SMS because the message can be customized to include more features and sounds. The only problem is that not all phones support MMS.

• Wireless connections- this includes sending adverts via Bluetooth, infrared or Wi-Fi whenever the mobile phone users are in proximity.

• Use of mobile applications- modern mobile phone platforms such as the Android OS allow for the creation of interactive applications that may prove very useful for the digital marketing campaign.

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

Digital Consultancy

Analytics Online Brand Management Conversion & Usability Digital Strategy SEO Consultancy Training & Recruitment

  Copyright © 2010. All rights reserved. Terms and conditions  -  Blog  -  Site Map  -  Digital Marketing