Are Your Title Tags Good Enough To Prop Up Your Digital Marketing Campaign?

With millions of web pages being added to the Internet everyday, it is no surprise that search engines find it difficult to locate pages with relevant user content for different keywords. One of the most important SEO strategies used by digital marketing professionals to rank well on search engines, is to use optimised title tags for each web page. This article shows you just how to do this:

1. Use exact match keywords: Rather than using the name of your company or brand, enter your primary keywords as the first words in your title tag. Following a hierarchal order, key phrases placed first are considered to be more important than keywords that follow. Don't use a large number of keywords within this tag, as this makes your phrases more filtered, showing up for searches less often. The use of 'exact match titles' also helps define each piece of the SEO puzzle, helping you avoid confusion while organizing topical cluster pages.

2. Use a limited amount of keywords: Specify only about 3 -5 key phrases per page, with 1-2 of them being primary keywords. It is far more useful to create extra pages for other keywords, than to stuff multiple keywords on a single page. The primary keyword on each webpage should link back to the main landing page. This tactic allows digital marketing professionals to create a hierarchy of web pages around relevant topics.

3. Create a solid structure: After adding suitable titles and enough incoming links from respected websites, it is important for digital marketing professionals to build a rock solid structure around a website. This is done by creating suitable internal link architecture and relevant content, around themed topics. The more similar the titles of your sub pages are to your primary landing page, the more link juice and ranking ability they are likely to pass along.

A great website structure leads to the creation of a useful resource that helps searchers locate the information they are looking for. Together with suitable 'call to action' phrases on each page, your website will be ready to test the online digital marketing market for a particular product/service.

However, this does not mean that you create specific pages for each synonym or abbreviation of your main keywords. Instead, you can use these synonyms and abbreviations in the content around all the web pages of your site to improve the website theme. This digital marketing tactic will act like a feed to provide the right signals to search engine spiders.

One of the top websites that has mastered this digital marketing technique is Wikipedia. If you can attain a small amount of what they have achieved regarding website architecture, then there are very few websites that could beat your digital marketing strategy.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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