Remarketing feature; new Google tool

In order for a company to be successful, it needs to have a good marketing strategy that reflects its goals and mission statements. Keeping in line with the increased use of the internet, digital marketing has become more important, now more than ever. Digital marketing involves promotion and advertising via the internet. Digital marketing can be done via emails, advertisements on websites and through search engine optimization on some of the favorite search engines being used.

Google has made its attempt to improve the use and efficiency of digital marketing. Google has come up with its remarketing feature. This is a form of digital marketing that allows a company to keep in touch with or target those consumers or members of their target audience whom they have previously interacted with. If the interaction was across the Google Content Network, businesses can use this feature to their benefit, if they are trying to promote themselves and keep themselves updated through digital marketing.

Digital marketing via this tool can take place by sending out advertisements in various mediums. They can be text advertisements, display advertisements and video advertisements. This feature also allows you to digitally market yourself through rich media advertisements. This means that you can use digital marketing through media that involves online streaming, video and audio. For example, the advertisements change as the mouse passes over them.

Aitan Weinberg, the product manager at Google said, "Remarketing allows [marketers] to advertise to users who have previously visited their Web site." He also added that this feature can be used for digital marketing in combination with other various Google products such as search marketing. "For example, an advertiser could leverage search to drive traffic to its site, and then later use remarketing to target those people that visited its site when they are on a contextually similar site," said Aitan Weinberg when he introduced this new digital marketing feature that Google had introduced recently. This digital marketing feature called Remarketing had been in testing since March 2009.

Samsung, Intercontinental Hotels Group and Nissan's Infiniti line tested this product in its beta version before it was released. They checked this digital marketing feature to analyze its performance. Samsung used this feature to remarket to all its consumers who had visited their YouTube page, Nissan Infiniti line targeted luxury car enthusiasts during NCCA men's basketball tournament and Intercontinental targeted visitors with special offers.

If you want to use similar digital marketing techniques, you can always hire a digital marketing consultancy or agency to assist you. Once such agency is Qudos Digital.

Qudos Digital is a leading Digital Marketing Consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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