Google Tags - A New Digital Marketing Strategy

Many digital marketing companies and small businesses are not getting as much search traffic as they can, because they are not using the Places and Tags feature of Google. Today, as people realize the effectiveness of Google Tags as a digital marketing tool, many are signing up for the product.

Google displays its '7 pack' when users run a location centric search. The Google 7 Pack is a list of seven local businesses with a map. It appears at the top of a page when you search for terms with a location, such as 'dentist London' or 'plumber Bristol'. Users who search for businesses locally are normally interested in buying something from the searched area. As these 7 packs are displayed first, it is important that digital marketing experts devote efforts to listing their businesses here, for better visibility.

Even if digital marketing specialists are doing branding for popular national brands with small local presences, creating a Places/Tags page is important. This is because Google may, at anytime, serve a 7 pack showing your business location, if they feel it is relevant to searchers looking for a particular item. As a digital marketing expert, you are in the business of garnering as much on-screen time for your client as possible. This makes it even more important to let your advertisers know about the benefits of having a Google Places Page.

Claiming Your Google Places Page

It is quite simple to claim a Google Places Page. You just need a business address, and/or a phone number that is listed in a telephone directory, for validation. This validation is required to stop local search spam. After you obtain your listing, you need to fill in your company profile details, such as the services you offer. Digital marketing specialists can use the skills of their SEO colleagues while filling in these facts.

All businesses have at least one business premise. Some companies may have dozens of locations and retail stores. If your business has a strong retail presence, you should consider testing various groupings of your claimed Google Places Page and Tags. Many Google queries have strong local intent, even if users do not mention them in their searches. In such situations, Google may show your listing in the 7 pack for universal searches.

The Google Tag product costs US $25 per location, with the first month free. If you use the tag feature as part of your digital marketing strategy, chances are you will get more clicks than your non-tagged competitors. As the profits start coming in, you can consider using this as a digital marketing avenue, regularly. Go ahead; claim your Google Places Page listings today!

Qudos Digital is a leading digital marketing agency and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk.

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