Google Instant search now on mobile applications

Google Instant has come to town!! Or shall we say to our mobile phones. It is the latest technology trend that has made mobile searches a less frustrating task. Many skeptics were doubtful of its performance on mobile applications where consistent and speedy connectivity can be a problem. Surprisingly, Google Instant search works very well on 3G and Wi-Fi Networks and a number of users are finding it quite handy. Though not as fast as its desktop counterpart, it is speedy enough to let the user conduct mobile searches effectively.

In anticipation of possible network speed issues, Google has made available the option to enable or disable the instant search without exiting the page. There is a turn-on/ turn-off toggle key at the bottom of the page, all you need to do is tap it. The need to load a new page every time there is query is eliminated by a new and improved AJAX and HTML5 implementation for mobiles that automatically updates the page with new results.

The same psychic quality of Google knowing your thoughts before you can even finish typing is present here as well. On typing a keyword on the Google instant search of your mobile you will see result predictions, just as you would on your desktop.

After you have finished typing and hit the 'done' button or have chosen any of the predictions enlisted, the search results will be displayed on the entire mobile screen. This 'one click' search can make mobile searches a less tedious and cumbersome task.

Google instant search is currently available on mobile phones running on Android 2.2 and iPhones and iPods running on iOS 4.

Digital Marketing for mobile applications

If it is digital it is visible. This has become the mantra of the 21st century. The wave of digital marketing has completely changed the battleground of advertising. Digital marketing means marketing and promotion of brands and products done via digital platforms. It is an all encompassing term that includes tools like blogging, micro blogging, e-mail marketing, social networking, viral marketing, Pay per click and this list is virtually endless.

With the advent of smarter and faster phones being launched in the market everyday, a bulk of the digital marketing sector has shifted its attention to marketing intensively on mobile platforms.

Digital Marketing and Google Instant search: A double impact

Digital marketing tactics for mobile applications include SMS, MMS and Mobile-friendly sites and accessibility of Google instant search on mobiles is bound to have an impact on it.

Since people usually carry their mobiles phones throughout the day, chances of their visiting mobile friendly sites is very high, especially if they are looking for a personalized 'see and buy' experience. Nowadays, people's lives are ruled by their hectic schedules therefore a call to action from a mobile advertisement can work as both a pleasant distraction and a time savior, if it interests the user. This digital marketing tactic also helps in streamlining the buying process.

The availability of Google instant search can further promote the trend of shopping online as users can get the information that they need on the go. On the flipside, mobile friendly sites face certain limitations in terms of display quality and screen size. So, a long header may loose its keyword and therefore its impact due to the lack of screen space. To avoid this, digital marketing experts need to revise the use of long-tailed keywords. The use of generic short term keywords needs to become the quintessential digital marketing method for mobile platforms in the future.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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