Google display feeds

A report from The Wall Street Journal has indicated that Google is going to add more elements of social media into Gmail. This has posed serious challenges for the marketers building presence of their brands in the digital marketing age and more precisely for the brands which have been incorporated social technology with email.

With the new model, Google will be able to add tweets like updates in its own interface. Right now Gmail displays status of a user, the new technology will enable feeds from friends as well like Facebook. A company which has social presence will have to change its digital marketing strategies accordingly. Consulting agencies will also have to update their practices.

The new technology is definitely going to be a great prospect for marketers and marketing consulting agencies where brand are until now being marketed through emails and now feeds will provide added chance to be more creative. Digital marketing will open new prospects for brand promotions. Feeds, status updates and tweets are going to be as important as official website information and this trend will define new model of digital marketing.

Until now, marketers in this age of digital marketing have made their brands available, for instance by creating fan pages on Facebook. Many companies providing information about their brands online through Facebook fan pages let their consumers know about latest offers and the brands being introduced. Now it's time for marketers to be more creative from the new technology Google is introducing. Digital marketing will be revised with the new technology of Google.

Integration and convergence is now the new trend email providers are offering. This is now changing the concept of traditional mail box and providing more openings for marketers in the revolutionized digital marketing. MySpace works on a traditional email with STMP enabled email. Yahoo utilizing offers a dashboard which connects you to Facebook. Twitter and recently to Google. This integration has now put marketers in a place where they are entering an era of an updated version of digital marketing.

With the new trends in digital marketing and the technologies offered by search engines, it seems that Gmail will take over Twitter the same way MySpace was taken over by Facebook. Marketers have great opportunities from the new model of digital marketing; socially popular brands have particularly more opportunities. Digital marketing has surely a way ahead for the brands with high involvement of consumers.

Qudos Digital is a leading Digital Marketing Consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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