Digital Marketing on Flickr

Flickr is popular image and video sharing website which was acquired by Yahoo and few years back. From time to time we get asked the question of how to effectively utilise Flickr for digital marketing purposes. In this article we have hence decided to provide some useful tip for digital marketing on Flickr.

Overall the key point to remember when initiating a digital marketing campaign on Flickr is that effective networking is vital. Flickr is a social media platform and it is of no real value to simply post pictures or videos if your business is not interacting with other users to achieve your desired objectives. Below are some of our main tips for marketing on Flickr:

Clear defined goals: before starting a digital marketing campaign on Flickr it is essential to have clearly defined objectives which you wish to achieve from the process. Your goals could be related to generating more traffic for your website, creating brand awareness and/or increasing the size of your social network. When defining the goals for your digital marketing campaign one crucial point to bear in mind is the need to be specific. Try defining targets in terms of metrics whenever feasible so that a potential ROI can be gauged for the campaign.

Join relevant groups: to market effectively on Flickr it is important to join groups related to your business. Actively interact with other users in the groups to gain maximum exposure.

Start new groups: alongside joining relevant groups to market effectively on Flickr it is also important to create your own group and promote it to users who may be interested in joining it. The size of the group you create can be one of the metrics you use to monitor the progress of your digital marketing campaign.

Portfolio page: it is surprising how often this is left incomplete. Make sure that your portfolio page contains useful information about your organisation and provides a link to your website.

Username: keep your username relevant to your business. Ideally it should be the name of the business itself.

Photo layout: for effective digital marketing on Flickr make sure your photos are organised in sets. Also make sure every photo is properly optimised with appropriate title tags and descriptions.

Commenting and Testimonials: to start conversations you can add comments to photos which are of interest to your business. If you notice an account with particularly good pictures you can consider leaving a testimonial on the related profile page which can help you start dialogue.

Use high quality pictures: a basic fact but still needs to be mentioned. Ensure your pictures are engaging, friendly and build credibility for your business. Do not try to directly sell through your pictures as these will be deleted by the site.

Qudos Digital is a leading digital marketing consultancy and can be contacted on 020 8891 2077 or info@qudosdigital.co.uk

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